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LinkedIn Ads
LinkedIn advertisements give businesses a special way to engage with business people. Because of this, LinkedIn advertising that enhances and promotes your brand’s reputation is the most effective.
Make your LinkedIn ad type selection.
- Ad-supported material.
- Advertised InMail.
- Advertising that change.
- Display adverts
- Advertising in text.
It’s critical to have a thorough understanding of LinkedIn advertising in order to effectively communicate your message. Understanding LinkedIn ad size is a crucial component of that.
For your convenience, we have listed the various ad formats and dimensions available on LinkedIn below.
Specifications for LinkedIn Ads
1. LinkedIn sponsored content
Through sponsored content, you can reach members of Linkedin who are not already following your business. It is mixed in with other items that users’ contacts have posted in their feeds.
When an advertisement resembles a typical person’s post with photographs, content, and other elements, this is what we refer to as native advertising. The only distinction is that it is clearly marked as sponsored material so that readers are not misled.
You may incorporate LinkedIn Lead Gen Forms into your sponsored content to provide a call to action and gather qualified leads from readers (see image above).
Sponsored Content Ad Specifications
- Although the provided URL will automatically scrape in the title and image, you can also manually submit pictures.
- recommended ratio of 1.91:1 (1200 pixels by 627 pixels).
- 5MB is the maximum image size for upload.
- JPEG, GIF, and PNG are supported image types for upload.
- The width of the image must be at least 200 pixels.
- Your image will show up as a thumbnail on the left side of the post if its width is less than 200 pixels.
2. LinkedIn Sponsored InMail
Through LinkedIn’s private messaging platform, you may connect with your target audience by using LinkedIn Sponsored InMail. Even if they are not already following your company page, get your message right into the inboxes of your clients.
The best tool for delivering highly tailored messages and increasing conversions is this one. Want to boost downloads or improve attendance at an event? This is the method for reaching your most important clients.
Specs for sponsored InMail ads
- 300 by 250 pixel banner advertisement
- JPEG, GIF (non-animated), or PNG file types (no flash)
- 40 KB is the maximum file size.
- Body copy: Recommended maximum of 1,000 characters (including spaces)
3. LinkedIn Dynamic Ads
LinkedIn member information is used in dynamic advertisements to tailor the ads to each individual. They come in two varieties: spotlight advertising (for customized CTAs and the potential to link to the advertiser’s landing page) and follow company advertisements (to grow the number of followers on your company page). They both display in the right side of a user’s feed.
Dynamic Ads Specifications
- 100 pixels by 100 pixels is the minimum logo size.
- Maximum 50 characters, including spaces, for the primary CTA (below the graphics).
- Secondary CTA: Maximum of 70 characters, including spaces (above images).
- Maximum of 25 characters, including spaces, for the company name.
- Select a CTA button, such as “Visit company” or “Visit careers.”
4. LinkedIn display ads
On desktops, these are the advertisements that can be seen to the right of the LinkedIn user feed. They work particularly well for generating leads, creating a LinkedIn presence, and increasing brand recognition.
Specifications for Display Ads
- 300 by 250 pixel size of the image
- File Type: HTML5 – Must be delivered to a third party JPG, PNG, GIF
- HTML5: 200 KB; Other: 40 KB; Image size.
- Animation time limit: 15 seconds for autoplaying videos of high quality; otherwise, 30 seconds.
5. LinkedIn Text Ads
These are the advertisements that appear at the top and to the right of your desktop feed. A little image is an optional addition. They permit a/b testing and are simple to construct. This is a solid strategy for generating leads and promoting deals.
Specifications for Text Ads
- Various sizes are available, including 300 by 250 pixels, 17 by 700 pixels, 160 by 600 pixels, 728 by 90 pixels, and 496 by 80 pixels.
- Image size: 50 by 50 pixels (optional).
- Title: 25 character maximum (including spaces).
- Description: Maximum of 75 characters (including spaces).
Conclusion
Access to the LinkedIn social networks is provided through LinkedIn Ads, a for-profit marketing tool, through a variety of sponsored postings and other means. A potent marketing tool for B2B businesses, LinkedIn Ads helps them generate leads, gain online recognition, share content, and more.
Companies must use LinkedIn marketing to expand in the professionals market, and with LinkedIn Ads, they may advertise their presence on the site.
Whatever your preferred LinkedIn ad style, be sure to adhere to the proper ad dimensions for better results.
SOURCE: Strikesocial Blog
