AbdulTech 
ECL Ghana | Smart Goals
It’s easier to succeed when you have clearly defined objectives that are based in reality.
The SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.
Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame. This approach eliminates generalities and guesswork, sets a clear timeline, and makes it easier to track progress and identify missed milestones.
An example of a SMART-goal statement might look like this: Our goal is to [quantifiable objective] by [timeframe or deadline]. [Key players or teams] will accomplish this goal by [what steps you’ll take to achieve the goal]. Accomplishing this goal will [result or benefit].
How to write SMART goals
Let’s use Jane’s objective to work through each component.
S: Specific
In order for a goal to be effective, it needs to be specific. A specific goal answers questions like:
- What needs to be accomplished?
- Who’s responsible for it?
- What steps need to be taken to achieve it?
Thinking through these questions helps get to the heart of what you’re aiming for.
M: Measurable
Specificity is a solid start, but quantifying your goals (that is, making sure they’re measurable) makes it easier to track progress and know when you’ve reached the finish line.
A: Achievable
This is the point in the process when you give yourself a serious reality check. Goals should be realistic — not pedestals from which you inevitably tumble. Ask yourself: is your objective something your team can reasonably accomplish?
Safeguarding the achievability of your goal is much easier when you’re the one setting it. However, that’s not always the case. When goals are handed down from elsewhere, make sure to communicate any restraints you may be working under. Even if you can’t shift the end goal, at least you can make your position (and any potential roadblocks) known up-front.
R: Relevant
Here’s where you need to think about the big picture. Why are you setting the goal that you’re setting?
T: Time-bound
To properly measure success, you and your team need to be on the same page about when a goal has been reached. What’s your time horizon? When will the team start creating and implementing the tasks they’ve identified? When will they finish?
SMART goals should have time-related parameters built in, so everybody knows how to stay on track within a designated time frame.
Knowing how to set goals using the SMART framework can help you succeed in setting and attaining goals, no matter how large or small.
Want to make it even easier? Download a SMART goals template from our friends at HubSpot.
