The Best Email Marketing Software for B2C In 2023

We are all aware that a solid customer base is the lifeblood of an effective online shop. Compared to new consumers, repeat customers spend 67% more. With brands they are loyal to, 16% of consumers are willing to spend extra money.

But with B2C email marketing software, customer nurturing and product suggestions may be put on autopilot, converting your new clients into ardent supporters of your company.

This article compares the top platforms available in 2023 and discusses why B2C email marketing software is a crucial component of an eCommerce toolbox.

What is B2C in email marketing?

When you send an email promoting your items straight to a subscriber’s inbox, this is referred to as business-to-consumer (B2C) email marketing.

It also works. With welcome emails, abandoned cart reminders, or product updates, there are many methods to communicate with (and convert) B2C consumers via email. In fact, 81% of SMBs utilize email as their main channel for customer acquisition, and 80% rely on it for customer retention, according to Emarsys.

Your emails can arrive in customers’ inboxes at the appropriate time and with the appropriate messages thanks to B2C email marketing software. The best thing, though? It operates automatically.

What factors need to be taken into account while choosing B2C email marketing software?

Here are some things to think about before making an investment in one before we compare the finest B2C email marketing platforms.

• Usability: Will the software increase your productivity and be simple to use? Can you send out customer emails that convert and automate manual duties like follow-ups?
• Reliability: Does it have high deliverability rates, or will spam filters mark your emails as junk mail?
• Does it interact with the current technology stack you use to run your eCommerce store?
• Does it adhere to the laws and regulations governing email and spam in your nation?

Here are the top 6 tools for B2C suppliers to connect with clients now that you are aware of the requirements for a B2C email marketing software.

The top B2C email marketing software

1. Sendlane:

For eCommerce businesses that want to communicate with customers in a targeted, tailored way, Sendlane was developed. Their application is packed with features for businesses looking to go beyond standard customer emails and establish a devoted following.

You can construct straightforward welcome emails and cart abandonment sequences with Sendlane’s email builder tool, which are triggered based on user behavior (i.e., when they sign up to your list). With the help of cutting-edge capabilities like Multivariable Segmentation and Experiments – Multivariate Testing, the program, however, goes beyond this capability.

These allow you to send personalized messages to a large number of site visitors and returning customers based on their purchases, email opens, and clicks.

With our 50+ prebuilt Funnels, we’ve also been trying to ensure that every sequence B2C vendors develop is a successful one. These eCommerce-tested funnels are designed to welcome brand-new clients, retarget browsers and abandoned shopping carts, among other things. You only need to promote your stuff.

The Best Features of Sendlane

– Constructed for B2C communications. Every strategy includes fifty or more Email templates, multivariable segmentation, prebuilt email and SMS funnels, and sophisticated client targeting

– The greatest customer service in the industry is accessible 24 hours a day, 7 days a week, in 30 seconds or less (yup, even on holidays!)

– You can build automations that convert clients very easily.

– Upfront real-time data analytics that monitor every aspect of your consumers, including open rates, ROI, and conversions,

2. Drip

The third software on our list is Drip, an eCommerce email marketing solution for businesses looking to cultivate customer loyalty through drip campaigns.

Drip campaigns, often referred to as drip sequences, essentially entail drip-feeding a marketing campaign to a subscriber over the course of several days based on their activity (like clicking on a specific product or abandoning their cart). While every product on our list provides drip sequences, Drip stands out for its multichannel marketing capabilities and sophisticated customizations.

If a consumer has shown interest in your items, Drip will populate adverts and campaigns throughout their feed once social media platforms like Instagram, TikTok, and Facebook are integrated. a significant draw for e-commerce companies leveraging influencer marketing and product imagery to attract customers.

However, if you decide on Drip only for its sequences, you should be aware that there aren’t many premade templates available. It also lacks a landing page builder, so unless you want people to go on already-existing product pages, you’ll have to pay for a different solution.

3. Mailchimp

Mailchimp is a solid starting point for providers without much design skills or familiarity with complex automation sequences. To create campaigns like welcome mailings and cart abandonment, it features prebuilt customer journeys and a straightforward drag-and-drop tool. If you want to automatically send order information to a consumer once their purchase is complete, Mailchimp’s transactional email feature is really beneficial.

Mailchimp is noteworthy because some of its B2C features, such customer journeys and automation sequences, are so straightforward that any marketer can use them to construct campaigns.

Some, like complicated transactional emails, demand the creation of API keys or an SMTP integration. If you want to use Mailchimp for things other than the bare minimum, there is a high learning curve.

4. ActiveCampaign

For B2C vendors who prefer all-in-one solutions and a straightforward software stack, ActiveCampaign is best choice.

ActiveCampaign includes enough capabilities to launch your first B2C email campaign, including a simple CRM system, automated emails, and lead-scoring tools. Teams can keep track of consumers and store data thanks to sales automation and an integrated CRM, which helps to customise campaigns and target customers with appealing items.

The software ActiveCampaign is designed for, from hospitality companies to bloggers, is not exclusively an eCommerce platform. However, manufacturers may still integrate social media platforms and run retargeting campaigns like many other tools on our list thanks to features like email scheduling and multichannel marketing.

Conclusion

Although most B2C email marketing solutions appear to be similar at first glance, it pays to do some research before selecting one to communicate with consumers.

Many of them, like ActiveCampaign, have fundamental elements that can be applied across many industries. Others have been created especially for merchants that want to communicate with customers utilizing personalisation and sophisticated targeting, such as Sendlane or Drip.

SOURCE: Sendlane Blog