AbdulTech 
ECL Ghana | Customer Engagement
Tracking traffic can help you understand client behavior whether they contact with your company online or in person – or a combination of both. You’ll gain a better grasp of the items and services your customers want if you track them. This data, combined with a few new strategies such as updates and optimization, can help you attract more clients.
Why isn’t my company gaining new customers?
You’re not alone if your company isn’t getting the calls, clicks, or clients it needs. Many businesses struggle to find and keep consumers at times. There are a variety of reasons why your firm might not be receiving the new clients it wants, including bad promotion, unfavorable market conditions, and insufficient customer service.
- Ineffective public relations campaigns.
- Salespeople who aren’t working hard enough.
- Products or services that are no longer in use.
- Lack of a registered trademark
- Inconsistent leadership of the brand.
Simply altering a marketing plan or targeting a new demographic can sometimes help your firm escape a customer drought. In other circumstances, you may need to register a trademark — while avoiding frequent legal pitfalls — to avoid issues with competitors and grow a fledgling company.
What Can You Do To Attract New Clients?
Every business, big or small, wants to acquire new consumers. Fortunately, there are a number of tactics you can use to help your firm develop fresh interest, increase sales, and achieve its objective.
Take into account your target audience.
The majority of successful businesses have a thorough understanding of their target market. Take the time to get to know your customers, their likes, dislikes, and passions so that you can better offer services that cater to their needs.
It takes time and effort to define your target market, but it will help you better identify and attract clients in the long run. Analyze your customers’ spending habits using website analytics, sales data, and other sources. Which products are the most often purchased? How long do customers wait before making a purchase? The answers to these and other questions can help you gain a better understanding of customer behavior.
Customers’ buying habits will most likely be influenced by their age, demographics, location, and other factors. Only 28% of seniors are known to make online purchases, despite the fact that 96% of Americans have made at least one online transaction. Before determining where and when to promote, try to figure out where your clients shop and how they get information.
Don’t be scared to solicit feedback from your customers. Request honest feedback from your customers via social media, blog postings, follow-up surveys, email, or other channels. Consider their feedback and apply popular feedback trends to improve your services.
Maintain Your Social Media Accounts
Social media, especially in the business world, can be a powerful tool. Your company can engage with interested customers in a variety of ways using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. You can use social media to introduce new items to customers, hire staff, respond to customer complaints, and reach out to new demographics.
Create a business profile on your favorite social media platforms first. Include your company’s name, phone number, email address, website link, and, if available, retail address. You can also include photographs, product descriptions, team member information, and any other information you think the world should know.
Your firm will benefit if you use social media correctly. You’ll need to develop a marketing strategy, which is a well-thought-out plan that incorporates messaging and objectives. Developing a direction is the first step toward elevating your business strategy through social media, whether you’re looking to increase brand awareness or produce more sales.
Check to see if the information you’re sharing on social media is up to date and relevant. If your organization has an important announcement to make, one of the best methods to do so is through social media. You may make a post, add an image or a link, and share your information with potential consumers in a matter of seconds.
Your website should be updated.
In many ways, your company’s website serves as its “home base.” After all, it’s on your website that customers can learn more about your business, buy things, and leave feedback. Make the quality of your website a long-term priority if you want to attract more customers to your company.
Include critical information on your website at the absolute least. For any customers who want to learn more, include relevant product photographs, corporate branding, industry information, and contact information.
Customers will be entering their payment information on e-commerce websites, which necessitates increased security. Consider adding an SSL certificate and other added security measures to your website if you plan to sell products or services directly from it. This will protect customer privacy during and after any online transaction.
If you’re not sure you can build and manage a website for your business, consider hiring a web developer. They can assist you in creating a website that loads quickly, ranks high in search engines, and tells the story of your company to any visitors.
Examine Your Trademark
You’ll almost certainly need a trademark to protect your interests, especially if you work in a competitive industry. Other companies in your field may be able to sell identical products or even imitate the features of your business that set you apart in the eyes of customers if you don’t have a strong enough trademark.
In some circumstances, all you need to do is fill out a trademark application. Find a trademark law firm that will defend your rights, especially if you’ve previously had trouble getting your trademark accepted.
It’s also possible that you’ll need to renew a trademark that you already own. If your trademark claim is about to expire, you should get a certificate of renewal before it expires.
Customers like your business for a variety of reasons, including your attention to detail, timely shipment, long-lasting items, and excellent customer service. If you’ve trademarked any component of your product or service delivery process, make sure to check on the status of your trademark on a frequent basis to ensure you keep control of your most valuable assets.
Think about search engine optimization.
Many businesses use search engine optimization (SEO) to increase client traffic. When clients look for your products or services online, SEO involves optimizing specific components of your website so that your web pages rank highly.
A range of basic SEO tactics can assist your company in increasing the quantity and quality of regular web visitors. You’ll need to use specific keywords that are commonly used in online user searches to improve your online visibility, particularly through Google’s search engine. You can find this information using free online keyword tools, or you can hire a marketing agency to do the heavy job for you.
The goal of SEO is to raise your website’s online ranking. If your company’s website traffic has dropped as competitors with better websites enter the market, SEO might be able to help you optimize your online presence and reclaim lost customers.
Adapt Your Marketing to a Mobile Audience
Rethink your website’s layout, particularly the homepage and essential service pages, with a focus on mobile design. Examine the size of buttons and fonts, image resolution, color contrast, and other aspects that may seem differently on mobile than on a desktop.
Make the necessary changes to encourage ease of use among mobile customers after you’ve identified ways to make your website more mobile-friendly.
Consider Forming Partnerships
Brand collaborations might help you reach out to new customers. Businesses that uphold a strong set of core values or support charitable causes are often preferred by younger demographics. Aligning your firm with a cause you believe in is one of the quickest ways to attract a customer’s attention.
Find possible partners who serve a comparable demographic to form profitable brand collaborations. Reach out to discuss collaboration once you’ve confirmed that a brand partner’s target audience is similar to yours.
Maintain real and intimate communication with possible partners. Emphasize the potential for mutual benefits from a successful partnership. Before you contact out, discover everything you can about the company so you can tailor your message.
Make sure to maintain track of your progress after you’ve formed a brand alliance. Assess any increases in total sales, total customers gained, and any other indicators of success. You can utilize customized website links to better track the traffic you create if you’ve established a digital relationship.
SOURCE: JPG LEGAL BLOG
